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03.15
BALTIMORE, MD (March 15, 2003) - Alexander &
Tom, Inc. (www.alextom.com) an interactive marketing
agency, was awarded five Addy Awards this weekend
by the Baltimore Advertising Association. The
Addy's, an industry award from the American Advertising
Federation, are designed to recognize and reward
creative excellence in the art of advertising.
Alexander & Tom was honored for their interactive
work for Under Armour Performance Apparel, Pinnacle
Golf, The National Museum of Dentistry, and Young
Dr. Freud (a PBS affiliate).
Alexander & Tom received:
A Gold ADDY for their creation of the Under Armour
Website in the Interactive Media - Web sites -
Consumer category
--Alexander & Tom received this award for
their creative execution of the Under Armour Website
www.underarmour.com. The consumer site offers
powerful branding in combination with several
Flash movies and 3-D Virtual Apparel, new product
launches and a new online store
A Gold ADDY for their creation of Under Armour
Trade Show Multimedia in the Sales Promotion -
Audio/Visual Sales Presentation Category
--Alexander & Tom received this award for
a unique 2-½ minute high energy multimedia
presentation that incorporated 3-D modeling, high
end motion graphics, video, photography and an
original soundtrack for Under Armour's display
booth at Supershow in Las Vegas, Nevada.
A Gold ADDY for their creation of The Museum
of Dentistry Interactive Kiosk and CD-ROM in the
Public Service - Broadcast/Electronic - Interactive
category
--Alexander & Tom was presented this award
for an educational interactive kiosk and CD-ROM
designed for the National Museum of Dentistry
which provides animated information about the
mouth, dental hygiene and preventative measures
to maintain healthy teeth and gums for children.
A Gold ADDY for their creation of Pinnacle Golf
in the Interactive Media - Campaign category.
--Alexander & Tom was presented this award
for their development of a comprehensive digital
marketing program for Pinnacle Golf, a division
of Titleist/Footjoy Worldwide. The campaign consists
of an online game including a leader board and
league play system, an event CD-ROM and a redesigned
website to support a grass roots event and sweepstakes
for the Pinnacle Golf's Distance Challenge Team.
The CD-ROM was distributed at the "real-life"
event at which the pro-golfer team was present.
A Citation of Excellence for their creation of
Young Dr. Freud Website for PBS in the Interactive
Media - Web sites - Consumer category
-- An interactive, educational website that
served as a sneak preview for David Grubin's Young
Doctor Freud, a documentary exploring the life,
work and lasting influence of Freud himself. The
site, built on visual elements and factual information,
reflects the film and the spirit of Freud. www.pbs.org/youngdrfreud
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