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Alexander + Tom designs and develops an exciting new website for the National Museum
of Dentistry (NMD), America’s premier national museum dedicated to dental history,
dentistry and oral health. The goal of the online outreach project was to give the
Museum an exciting, modern online experience, increase public awareness of the Museum
and increase visitor traffic to the Museum and website. The Museum and Alexander + Tom Digital
have worked together for the last five years. A content management system (Expression Engine)
was implemented to enable the NMD to have complete updating capabilities of the site.
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Alexander + Tom partnered with Widmeyer Communications, a national Public Relations
agency, to create a new outreach website for the U.S. Department of Health and Human
Services (HHS) that promotes their "Stop Bullying Now!" campaign. Stop Bullying Now! informs parents, educators and children about how to prevent bullying and resolve conflicts. The award winning website contains animated
webisodes, games and provides many different resources. Alexander + Tom designed the
website with a kid-friendly, energetic and intuitive approach, but the website is also
mature enough to attract adults. The site is 508 compliant and includes an easy-to-use
content update tool, Adobe Contribute, and navigation admin tools that allow the HHS
staff to update their site on a day-to-day basis.
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Alexander + Tom completes Usability Testing for the U.S. Dept. of the Treasury.
The Usability Testing uses one-on-one sessions to test the participant’s ability
to perform tasks while using the website. This research includes eye-tracking analysis,
screen activity recording and heat mapping to analyze the participant’s path
to the completion of the tasks. Each session is monitored by the researcher through a
two-way mirror and recorded for an in-depth study. This information enhances and
corrects usability issues on the websites before distributing it to its full audience.
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Alexander + Tom designed and developed an energetic new site for 98Rock radio, the
nation’s top rock radio station. The website included many advanced web technologies
and capabilities such as personal profile pages, podcasts and YouTube-like video sharing
to engage the visitors in more interactive activities. The website features include a
photo gallery, calendar, webcam, live audio streaming, dynamic playlist generator and
a message board in order to enhance the community feel of the website. Texting was also
used to extend their mobile reach. It was successful in significantly increasing their
mobile feedback from the station’s listeners.
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Alexander + Tom develops advanced web marketing systems for Dept. of Tourism of Bermuda.
The marketing system is made up of many integrated components; including a tourism
website, an automated email generation system, an 800# call center, and a brochure-on-request
program. All of these items are connected to a central customer database that produces
and manages all customer contacts on a pre-planned and automated basis. The result -
Bermuda is able to respond to consumer inquiries faster, and in a more personalized
manner than their competitors, and they are able to stay in touch with the consumer
with automated emails and e-newsletters based on the consumer’s specific vacation preferences.
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