Baltimore, MD (August 3, 2004) - Alexander + Tom, Inc., an integrated marketing agency, has announced the launch of an online marketing campaign for Pinnacle Golf, a division of Titleist/Footjoy Worldwide. The campaign introduces Pinnacle's new Exception golf balls, and their nationwide grass roots golf contest, The Pinnacle Distance Challenge. The campaign also features a unique promotion in the form of an advergame, an online game version of the real world golf contest.

WEBSITE The website (www.pinnaclegolf.com) highlights the features and technology of Pinnacle's new golf ball line, the Exception, and focuses on its advertising slogan "Distance doesn't have to be hard." The new product line is featured in a microsite, a brief animated website, which showcases the Exception's benefits, dimensions, components, and includes candid video testimonials from golfers who have just tried the new ball.

"Pinnacle invests a lot of time and effort into building its brand and products," said Billy Twigg, President of Alexander + Tom. "Our mission was to give Pinnacle an exciting image and environment that encourages golfers to learn about, and then try, the Exception. Twigg added, "The advergame is a great tool for creating an online buzz about the real world event. The word-of-mouth advertising it generates drives a tremendous amount of traffic to the site. And in the competitive golf marketplace, that is incredibly valuable."

The Pinnacle website also offers visitors an online golf newsletter, which further strengthens the Pinnacle community and keeps the users up-to-date on the latest news from the Pinnacle Distance Challenge, a golf skills contest that travels around the United States.

A team of designers, programmers, 3-D artists and audio/visual producers at Alexander + Tom, Inc, a marketing firm from Baltimore, Maryland, developed the website launch from concept to final product.

ADVERGAME - AN ONLINE EVENT As part of this marketing campaign, Alexander + Tom created an advergame, an online game version of the Pinnacle Distance Challenge, which is a series of golf contests across the United States. The Distance Challenge provides a venue for recreational golfers to compete against the Pinnacle Distance Team in a long drive contest. The Distance Team roster is a powerful combination of top-tier long drivers who compete in events that range from the PGA tour to the RE/MAX World Long Drive Championship. Featured Distance Team members include Art Sellinger and world champion long-driver Jason Zuback.

"The Distance Challenge Game is an interactive experience reinforcing Pinnacle's brand, products and Distance Team members," says Carter. "The game creates the realistic look and feel of the actual Pinnacle Distance Challenge with a 3-D engine and dynamically updated databases controlling the locations, weather conditions and your opponent Distance Team member."

Similar to the live event, players compete as one of the Distance Team members and are allowed five shots to achieve the maximum distance on their drive. Each of the players' shots must land in bounds to qualify. The flight of the ball can be viewed in 3-D space. Using real audio and video footage of the pro golfers gives the user a sense of the real event. The user has control of the speed and accuracy of the golf swing. And it gives the player the ability to select real world variables such as the driver loft and tee height. Players' scores are recorded in leader boards, which can be viewed by the day, week or month to indicate the players' rank among all contestants.

About Pinnacle Golf (www.pinnaclegolf.com)
Pinnacle® is the industry leader in the value-priced golf ball segment and a brand synonymous with superior golf ball performance and distance for 20 years. Titleist®, FootJoy®, Cobra® and Pinnacle comprise the golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).

About Alexander & Tom, Inc.
Alexander + Tom, Inc., established in 1996, is a Baltimore-based integrated marketing agency. Named after the communication pioneers Alexander Graham Bell and Thomas Edison, the agency combines innovative marketing skills with award winning creative and forward thinking technology to create effective communication solutions for businesses. Alexander + Tom's client roster includes Titleist/Footjoy, Under Armour, T. Rowe Price, Sylvan Learning Systems, Discovery Channel, Black & Decker, and PBS.

Note: Larger images of the game and website are available.
Note: The game can be viewed at http://www.pinnaclegolf.com.