180s E-commerce Website
Seamless Integration between ERP and CMS
Overview
180s, an innovative performance apparel company, was saddled with a flashy, but hard-to-update and hard-to-use website. They wanted a site that reflected their brand, was easy-to-use, drove e-commerce, and responded to their customers' needs… and they wanted it all in three months - in time for the Christmas shopping season. A+T listened, provided insight and strategic guidance and delivered what the client needed – on time.
The new 180s.com has a database-driven product catalog and shopping cart that integrate with 180s’ existing inventory system. With the new, easy-to-manage order management processes, margins have also increased by bringing fulfillment in-house.
The product catalog is comprised of a series of database-driven web pages displaying the product lines of 180s. It includes a variety of templates that are shared across each product category, not only making site management easier and more efficient for the 180s team, but also making site design consistent and easier to use for consumers. The templates consist of a category level page that includes a branding area and promotional content blocks, a product listing page that includes a featured product area, and a product detail page that includes multiple image views, product information, and an area to accomodate product-specific promotions and cross-marketing.
Shopping Cart
The database-driven shopping cart communicates with the 180s ERP to display all product information and submit all order information. All items placed in the shopping cart are automatically displayed in a drop-drown preview window, created using AJAX technology. Once check-out is complete and an item is purchased, an online receipt is displayed and an email confirmation is sent to the purchaser while the inventory is updated in the database and the order is submitted to the distribution center for fulfillment.
Features
- Digital Branding
- E-Commerce
- B2B Retail Resources
- 3-D Product Images
- Flash Development
- Business Systems Integration
- Content Management System
- Database Development
- Reporting Tools
Video Production
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