Alexander & Tom designed and created an intuitive website experience to organize thousands of power tools, outdoor tools, and appliance products.

A&T incorporated cohesive messaging for multiple product lines from various divisions of the company and created a centralized repository for product information which Black & Decker employees could easily access and update, saving the company valuable time.

The product pages of the site are database-driven, enabling any product change to be instantly updated in every location where it appears on the site.

The site features e-commerce capabilities, loyalty programs and a comprehensive, digital video library.

Rich media and video enable users to quickly learn proper use of numerous Black & Decker tools.