Export Import Bank of the U.S.
Alexander & Tom recently partnered with the Export-Import Bank of the United States (EXIM). We were commissioned to help the bank improve their visibility and their image, as well as to create a digital marketing campaign aimed at increasing lead generation, audience awareness, partner participation, overall reach, and raising the quality and relevance of new small business leads.
A&T was charged with reinventing the website – discarding the old and starting over, in order to make their online property a more useful communication tool for its primary audience. Their outbound communications were also overhauled in terms of content, strategy, voice, and also back-end management tools. We worked with EXIM to create and launch “landing page” strategies, blogs, email campaigns, marketing automation systems (via HubSpot Marketing Tools), and SalesForce.com customer management tools.
We developed and executed social media strategies and paid media campaigns, focusing on professional networking sites such as LinkedIn, to establish new communication channels for marketing and outreach communications, which take the form of display and native advertising, emails, blogs, tweets, white papers, videos, webinars and posts.
We also developed a series of customer testimonials and success stories – in print (pdf), digital, and video formats.
The new site design is responsive, which means it will display itself optimally on any type of device – smart phone, tablet, laptop, desktop, or super wide desktop. Their new Drupal web destination provides a rich and intuitive user experience, using video, impactful imagery, and infographics to support and clearly articulate EXIM’s services to the export finance marketplace.
The site and the new systems (HubSpot and SalesForce) are designed to work together to track interested prospective customers that click or land on any of their web pages, emails, or other digital properties. These analytics enable us to provide ongoing communications to the user, ultimately increasing conversions, and leading to new customer acquisitions.