Marketing & WebsiteBlack & Decker
Alexander & Tom designed Black + Decker’s main website, BlackandDecker.com. A&T teams worked with Black + Decker brand teams to create a platform and marketing materials that supported their wide range of consumer products.
![Bd 1](https://www.alextom.com/uploads/projects/bd-1.jpg)
Alexander & Tom designed and created an intuitive website experience to organize thousands of power tools, outdoor tools, and appliance products.
![image of Bd 2](https://www.alextom.com/uploads/projects/bd-2.jpg)
A&T incorporated cohesive messaging for multiple product lines from various divisions of the company and created a centralized repository for product information which Black & Decker employees could easily access and update, saving the company valuable time.
![image of Bd 3](https://www.alextom.com/uploads/projects/bd-3.jpg)
The product pages of the site are database-driven, enabling any product change to be instantly updated in every location where it appears on the site.
![image of Bd 4](https://www.alextom.com/uploads/projects/bd-4.jpg)
The site features e-commerce capabilities, loyalty programs and a comprehensive, digital video library.
![image of Bd 5](https://www.alextom.com/uploads/projects/bd-5.jpg)
Rich media and video enable users to quickly learn proper use of numerous Black & Decker tools.