Website & Marketing AutomationEXIM Bank
Alexander & Tom has recently partnered with the Export-Import Bank of the United States (EXIM). We were commissioned to help the bank improve their visibility and their image, as well as create a digital marketing campaign to increase lead generation, audience awareness, partner participation, overall reach, and increase the quality and relevance of new small business leads.
![Exim Stage](https://www.alextom.com/uploads/projects/exim-stage.jpg)
In this fast moving environment, A&T was charged with reinventing the website – discarding the old and starting over, in order to make their online property a more useful communication tool for its primary audience. Their outbound communications were also overhauled – in terms of content, strategy, voice, and also back-end management tools. We worked with EXIM to create and launch “landing page” strategies, blogs, email campaigns, marketing automation systems (via HubSpot Marketing Tools), and SalesForce.com customer management tools.
![image of Exim 1](https://www.alextom.com/uploads/projects/exim-1.png)
We have developed and executed social media strategies and paid media campaigns – focusing on professional networking sites, such as LinkedIn, to establish new communication channels for outreach/marketing communications, which take the form of display and native advertising, emails, blogs, tweets, white papers, videos, webinars and posts. The national campaign served ads to over 5 million targeted users within the first three months and generated over 1000 qualified leads. Owned social properties also saw a steady increase in engagement and followers. Total reach on Twitter and LinkedIn increased by 23% over the course of the campaign.
![image of Exim 2](https://www.alextom.com/uploads/projects/exim-2.png)
We are also developing a series of, and system of, customer testimonials and success stories – in print (pdf), digital, and in video formats. A standard look across web pages, online videos and printed pages will bring greater attention to all of the small business results that are being produced by the agency.
![image of Exim 3](https://www.alextom.com/uploads/projects/exim-3.png)